Steve Job's legacy with his products was two points: simplicity and ease. He knew that his customers wouldn't buy something that took forever to learn how to master. When designing the first iPhone, he told the designer that he wanted one button on the screen of the iPhone, a home button. Jobs said: "I think Henry Ford once said: "If I'd asked customers what they wanted, they would have told me, "A faster horse!" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page".